FAQ (“Frequently Asked Questions”) pages are an oft-used feature on websites, with Google showing nearly two billion of them in the search results. There are times when those pages can be helpful for users, but often they become pages full of “we weren’t sure where else to put this”.
If you have a solid content strategy on your website, most common questions should answer themselves in the appropriate place on the site. For example, if you were interested in having GreenMellen help with your logo design, you might wonder how that process works. Do we interview you about the brand? Do we develop initial concepts in black & white? Those kinds of questions are handled in the flow of the content on our logo development page, so there is no need for a separate FAQ section.
This isn’t to say you should never have an FAQ page on your site, as they suit some industries and sites (such as eCommerce) better than others. Just be careful to avoid simply creating an FAQ page to use it as a dumpster for content that you can’t find a home for, and instead take a bit more time to think through the full content flow of your entire site.
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