I’ve shared my disdain for cold email many times on here, and a recent video that I watched help to prove my point. Similar to how I follow both sides of political contests online, I also keep an eye on cold emailers spammers to see what their latest techniques are.
I was watching a video a few days ago where the creator was sharing some “great tips to create hundreds of fake email accounts to send out cold email“, and he included a spreadsheet on how many accounts you’d need to create. Here’s a snippet from the spreadsheet he shared.
The red arrows are mine. By his estimation, you’ll need to send out 25,000 spam emails every month in order to gain 10 new clients. To keep the business running for a year, 300,000 people would have to deal with their spam.
This shows the problem perfectly. He had literally nothing to say about those 25,000 people, other than how best to try to cheat the system and get emails into their inboxes. To him, that’s just the cost of doing business, but he’s putting the cost on the wrong people.
There is certainly a “cost of doing business” for everyone, but I wouldn’t dream of putting that burden on unsuspecting people that didn’t ask to be part of my sales process.
Thanks to new tools coming out and AI to help, spamming is going to continue to get easier but that never makes it acceptable.
I hate the cold emailers. So much so that, since my team administers our Microsoft tenant, I have them blacklist most of the cold emailers.
It’s so very frustrating. I feel like real “spam” (pharma ads, etc) is down over the last few years, but this kind of cold email (and LinkedIn connections, etc) is heading upward.