Reading Time: 2 minWhen working in any organization, it’s important to remember who you serve and it’s not always as obvious as it seems. Years ago when I worked at a few different churches, I went on a lot of mission trips with the high school youth groups. These trips were all still in the United States (we […]
Business
Assigning fault versus solving problems
Reading Time: 2 minAs time goes on, I’ve been finding myself caring a lot less about “who is at fault?” when something goes wrong. I’ll certainly want to investigate why something went wrong, but the who is less relevant. I’ll admit, part of this is because I’m lucky with how great our team is at GreenMellen. I’m confident […]
The future of AI
Reading Time: 6 minWe’re at a fascinating point in the history of computing, as most people think that we’re just seeing the tip of the iceberg when it comes to artificial intelligence. While everyone (myself included) has been stunned by the quality of tools like ChatGPT, the software has already become incredibly better in just a few months […]
Networking versus alliances
Reading Time: < 1 minWhile I hate the word, I spend a lot of my time “networking”, though the more “networky” the event, the less likely I am to attend. It’s important to expand your circle of contacts, but standing around trading business cards isn’t likely to do much good. In his book “Integrity“, author Henry Cloud compares traditional […]
A trusted partner?
Reading Time: 2 minI get a lot of spam in my inbox every day, and I’m sure you do too. Most of it is just blatant spam, but there is still a subset of it that thinks that it’s just “cold marketing” — which I still categorize as spam. I think a lot of that comes from folks […]
No organization is perfect
Reading Time: 2 minYou see it on Facebook with other people, and on LinkedIn with other companies – “wow, they have everything together”. We’ve learned over the years that a perfectly manicured Facebook feed often isn’t very truthful, but it can be trickier to see that in other organizations. If you see a group that puts out good […]
Cold outreach is the domain of spammers
Reading Time: 2 minI’ve frequently shared my distain for any company that pushes cold outreach. Blair Enns recently wrote an excellent post where he breaks down the three tiers of lead generation: Tier I: Inbound leadsPeople that find you via your content or referrals from others, with no specific action on your part. Tier II: Warm OutreachThese are […]
Feedback is a gift
Reading Time: < 1 minIf given in the right spirit, feedback from others is an amazing thing. The book “Thanks for the Feedback” offers great ways to share productively with others, and I touched on a few other ideas in a post from last year. If you can stay open to feedback (and hopefully it’s delivered in the right […]
AI is going to kill SEO
Reading Time: 2 minIt may take quite a while, but peak SEO (Search Engine Optimization) is behind us, and the relevance of it will only go down from here. That’s not to say that SEO isn’t important, as it still can be a major source of traffic for many sites, but the value will slowly erode over the […]
More content leads to shorter sales cycles
Reading Time: 2 minIf the sales cycle with your company seems to be getting longer and longer, that may indicate a lack of content production on your part. Without solid, regular content, people can’t get to know and trust you until they’ve had direct conversations with you. While those conversations are essential in every case, if you can […]