Reading Time: < 1 minLast year, Seth Godin was interviewed on Guy Kawasaki’s podcast and spent a while talking about the difference between something being “popular” and being “good”. Seth simply said: The problem is this: somewhere along the way, someone said “popular” and “good” are related. They’re not! If you take a moment to look around, you’ll see […]
Business
Race to the bottom or race to the top
Reading Time: < 1 minIf you have a product or service that you’re trying to sell, you can go one of two places: You can race to the bottom, and always be a few cents cheaper than your competition. Or, you can choose to race to the top and always be working to make your product and experience better […]
The right question is more important than the right answer
Reading Time: < 1 minI work hard to come up with the right answer to questions that are put in front of me. However, if the wrong question is being asked, the answer to it is worthless regardless of accuracy. John Tukey put it this way: “It is better to have an approximate answer to the right question than […]
You won’t be discovered, and that’s ok
Reading Time: < 1 minYears ago, many people desired to be “discovered”, particularly in industries like music. Make some great stuff, and then hope that the right person hears it and can vault you to stardom. Those days are long gone, but it’s ok. These days, with sharing so painfully easy, any great talent will quickly be shared and […]
Get rid of busy and leave productive
Reading Time: < 1 minonline pharmacy purchase lariam without prescription with best prices today in the USA When it comes to your workday, it’s often filled with two types of work: Things that keep you busy Things that are productive I was recently talking to someone that had brought in a consultant to help them streamline their manufacturing, and […]
Would that decision look good in the newspaper?
Reading Time: 2 minonline pharmacy purchase aricept online no prescription If you have an important decision to make, considering whether you’d want it published in the newspaper can be a good way to frame it for yourself. Even if it’s a personal, private decision, thinking about how others could interpret it can be a valuable thinking exercise. In […]
Features aren’t benefits
Reading Time: 2 minSomething I see many companies struggle with, and I tend to fall into quite a bit too, is trying to promote features as benefits. While features of a product should lead to benefits for the customer, they shouldn’t be positioned as such. Custom Post Types For example, a feature that we include on many websites […]
Do you need to buy ads to sell your product?
Reading Time: < 1 minI hope not. That’s not to say that buying advertising is a bad thing, as it can certainly help your product be seen by more potential customers, but if advertising is your only hope then you’re likely in big trouble. Albert Lasker put it this way: “The product that will not sell without advertising will […]
Offer less jam
Reading Time: 2 minWhen coming up with variations of your product, it can be tempting to keep making more. After all, more choices mean that more people will find something they like, right? In some cases that might be true, but most of the time fewer choices will lead to better outcomes. A 2000 experiment from psychologists Sheena […]
The cycle of simple
Reading Time: < 1 minI’ve noticed a pattern in a few areas of business that goes roughly like this: Simple –> Complex –> Simple Websites The first place I’ve noticed this is with website design. When someone is just starting out, they build very simple sites. As their skills improve, they load websites up with more bells & whistles […]