Reading Time: < 1 minWhen building websites, we help our clients determine what the main purpose of each page of the site is for. At times, it can be difficult to narrow down to a single goal. At rare times, it gets a out of control and “everything on the page is important”. If everything on a page is […]
Business
One cockroach will ruin the whole bowl of cherries
Reading Time: < 1 minIn reading “Thinking, Fast and Slow” I came across a quote from Paul Rozin, who was introduced as “an expert on disgust” (what a title!). Paul pointed out that “a single cockroach will completely wreck the appeal of a bowl of cherries, but a cherry will do nothing at all for a bowl of cockroaches.“ […]
Blend It All
Reading Time: 3 minThere’s a thought that everyone should have a clear “work/life balance” — one part of your life is work, one is personal, and never the two shall cross. While that may be necessary for some of us, for most I think it can be a nice blending of the two. I see three areas where […]
The Obvious Answer Isn’t Always Obvious
Reading Time: < 1 minMalcolm Gladwell asked a great question in his book “David and Goliath“, and it’s really simple: Together, a bat and a ball cost $1.10, and the bat costs $1 more than the ball. How much does the ball cost? A. 5 centsB. 10 centsC. 15 centsD. 20 cents This about it for a moment. What’s […]
It’s easy to lie with statistics
Reading Time: 2 minIn a recent study, it was shown that Chick-Fil-A had the fastest drive-thru speeds of all similar restaurants. The exact same study also showed that Chick-Fil-A had the slowest drive-thru speeds of all similar restaurants. How is that possible? Both of those statements are true, and both are accurate. In the study in question, it […]
Calendar containers instead of calendar blocks
Reading Time: 4 minFor years I’ve mostly understood the value of building “calendar blocks”, but I’ve always resisted. I know some people that use them and use them well, but something just didn’t work for me. However, a few weeks ago Jason Blumer presented them as calendar containers instead instead of calendar blocks, and it all suddenly clicked […]
noreply means “don’t bother us”
Reading Time: 3 minI’m in between cars right now, and slowly looking. I’m not traveling much lately thanks to COVID, so I’m in no rush. Last week, I sent an inquiry to Subaru about a car on their lot. Here is a screenshot of the form I filled out: Pretty simple so far — I’m asking about a […]
How long to get to the good stuff?
Reading Time: 2 minOver the past few months, I’ve noticed a huge difference in how podcasts deliver their content. Some do their best to get to the meat of things fairly quickly, while others have gobs of “stuff” to cover before they really get started. Below are five podcasts that I enjoy, and I thought it’d be interesting […]
When necessary, use paper
Reading Time: 2 minI’ve been listening to the 2Bobs podcast a lot lately. David and Blair do an exceptional job, and I highly recommend it to anyone in the creative industry. One of Blair’s big pushes is that proposals and contracts are two different things. Proposals should ideally simply be a way to reach a soft agreement, and […]
Be Better
Reading Time: < 1 minI just got an email from an auto dealership I’d been talking to. This email wasn’t about a particular car, though, it was just their general newsletter that they send to everyone. Spam, essentially. They were nice enough to include some info near the unsubscribe button: You are receiving this email because you inquired about […]