Reading Time: 2 minThe idea of a “sunk cost” has always been interesting to me. I understand it rather well, but it often feels counter-intuitive. As a result, I love finding new ways to explain it to help me widen my understanding. If you’re not familiar with the term, Wikipedia defines it as “a cost that has already […]
Business
Authentic reach-outs
Reading Time: 2 minI try to stay in touch with many people in my life, as relationships of all kinds are generally a great thing to have. I also notice when others reach out to me, which is always appreciated. While there are a lot of people that I know I need to reach out to, I also […]
How we work with our clients
Reading Time: 4 minOver the years we’ve refined our approach in working with clients to help make sure the relationship is solid, successful, and mutually enjoyable. As we’ve honed that approach, we’ve come up with 11 items that explain how the relationship will work. I hope this list helps you in two ways: The items in this list […]
If your goal is to bring people to your website, don’t immediately ask them to leave
Reading Time: 2 minAn interesting trend I’ve noticed over the last few years is for websites to include links to their social media platforms at the very top of the site. It seems counter-productive to work hard to bring users to your website, only to immediately ask them to go off to Facebook or Instagram instead. There are […]
What is the opposite of friction?
Reading Time: < 1 minOne of the things that have made the Savannah Bananas baseball team so popular (as shared in the book “Banana Ball“) was very simple — remove as much friction as possible from baseball. From the book: “Here’s what I don’t understand about many businesses. Why do they continually do the things that their customers hate? […]
Communicate one thing
Reading Time: < 1 minAttention is a scare resource, so when someone is willing to give you their attention it’s wise to make good use of it. The Founders podcast recently released a fantastic episode that dug into this, and I encourage you to check it out. The main idea is that while it can be tempting to unload […]
Money comes naturally as the result of service
Reading Time: < 1 minIt can feel counter-intuitive at first, but when a company focuses on service over revenue they likely earn even more money than if they had flipped that. Back in 1997 when Barnes & Noble seemed to be catching up to Amazon, Jeff Bezos gave a talk to his company to make sure they were focused […]
It takes a lot of effort to look effortless
Reading Time: 2 minWe see it in all walks of life — people that make things look effortless. This could be someone giving a talk, an athlete, a musician, or any number of others. They all have one thing in common: they put in a lot of effort to make things look effortless. In a recent episode of […]
Work-life balance versus simple tolerance
Reading Time: 2 minWork-life balance is one of those things that can be interpreted in many different ways. Generally speaking, I find that balance not to be in a perfect 9-5, 50/50 kind of way, but in balancing the various parts of your life as needed. Last year I shared Rory Vaden’s thought on this, where he said: […]
Productivity versus activity
Reading Time: 2 minAn interesting article recently came out about Wells Fargo firing more than a dozen employees who were faking their work. From the article: “The staffers, all in the firm’s wealth- and investment-management unit, were “discharged after review of allegations involving simulation of keyboard activity creating impression of active work,” according to disclosures filed with the […]