Reading Time: 2 minMost of us try to be wise with our money when shopping, and finding a bargain is a great thing! When it comes down to it, though, everything you purchase is a bargain. From Seth Godin’s book “This is Marketing“, he explains: Everything that we purchase—every investment, every trinket, every experience—is a bargain. That’s why […]
Business
How easily will they let you quit?
Reading Time: 2 minI’m finding that one good measure of a company or service is how easily they’ll let you quit. If they’re a great company, they make it easy to leave because they’re confident you’ll stick around. If they’re a bad company, they’ll create and enforce terms to force you to stick with them whether you want […]
Say something
Reading Time: < 1 minWe have a fantastic team at GreenMellen, but that can lead to situations where if someone on the team is doing a great job with their work, it can often go unnoticed. “Of course they did great work on x, that’s their job“. It’s explained much more eloquently in Patrick Lencioni’s book “The Ideal Team […]
Who will reap the value of AI?
Reading Time: 2 minThe future of AI is still quite muddy, but it’s clear that big changes are coming. As AI continues to develop, who stands to gain the most from it? While it could be companies like ours, or perhaps huge companies like Google or Apple, I think it might benefit the average user the most. In […]
You’re already paying for your new website
Reading Time: 2 minThere are times when building a new website is a difficult decision. The current site is fine and still doing the job, but you know it could perform better and generate more leads if it were tightened up. There are other times when you know you need a new website, but you simply haven’t done […]
Efficiency vs Effectiveness
Reading Time: < 1 minI’ve long thought that efficiency and effectiveness were roughly the same thing. There are some small differences, but they’re both about getting things done. After reading more about both, their differences are more pronounced than I realized. Peter Drucker separates them simply by this: “Efficiency is doing things right; effectiveness is doing the right things.” […]
Legality is not morality
Reading Time: 2 minA few weeks ago, at the encouragement of a friend, I joined a Zoom session with a bunch of marketing folks that meet every month. Previous topics have looked interesting, but my calendar didn’t allow me to attend until this one. The subject this month? “How to improve your cold email outreach.” It was as […]
A Nimble contact list
Reading Time: 3 minI’ve briefly mentioned the tool “Dex” on here a few times, as it’s a great tool to help you remember to catch back up with old contacts. It does an excellent job, but it has one major problem — it doesn’t sync with my contacts. It can pull in my contacts, as well as email […]
Some businesses just don’t have the value
Reading Time: 2 minI’ve come up with a handful of business ideas over the years that just didn’t have the right math behind them. These are things like products that provide $20 worth of value but would cost $100 to produce. It’s just a losing bet. I’ve had a few app ideas like that, a crazy idea with […]
What does your business do without?
Reading Time: < 1 minGreat companies do a good job of filtering out the wrong customers. I think we do it pretty well by filtering out potential clients with a budget that is too small (or too large), or a need for features that aren’t in our areas of expertise. It’s something we’re trying to get consistently better about […]