Reading Time: 2 minAlmost every transaction that you make comes with some kind of push for an upsell. The question is, are they trying to upsell you just to make more money, or are they honestly trying to help you get more out of your purchase? It undoubtedly varies from company to company, but I see three things. […]
Business
The downside of the “magic email”
Reading Time: 2 min“The Magic Email” is such a strange tool to me. It’s so simple, yet it’s so effective. If you’re not familiar with it, this link explains what it is. I’ve used it a good bit over the years, and the results have been amazing. In the past six years I’ve used it 44 times (once […]
10x vs 1/10th
Reading Time: 2 minIn recently reading Alex Hormozi’s book “$100M Offers“, he gave an interesting challenge. From the book: 10x to 1/10th test. If my customers paid me 10x my price (or $100,000) what would I provide? If they paid me 1/10th the price and I had to make my product more valuable than it already is, how […]
Early weaknesses lead to great trust
Reading Time: < 1 minWhen you’re showcasing a product or a service to a potential client, sharing the weaknesses of your product early can be a great way to gain more trust. From Robert Cialdini’s book “Pre-Suasion“: Rather than succumbing to the tendency to describe all of the most favorable features of an offer or idea up front and […]
Sticking to the script
Reading Time: 2 minAs a business owner it can be tough to turn away opportunities, even if they’re not a good fit for what you do. I’ve been guilty of taking on clients over the years that we probably shouldn’t have, and it’s something I’ve worked on improving over the years. We still do a great job for […]
Network is a noun
Reading Time: < 1 minI hate the idea of “networking”. I’ll attend networking-focused events from time to time, but I’m doing it less often as time goes on. I find that most networking events are just a bad time for everyone involved. On the other hand, growing a network is important for all of us. If you don’t have […]
Arriving early shows respect
Reading Time: < 1 minI’ve always believed in arriving early to meetings. Not too early, as that be problematic on its own, but being ready 5-10 minutes early is often a good thing. In Kevin Kelly’s book “Excellent Advice for Living“, he shares two thoughts around this idea: Promptness is a sign of respect. There is no such thing […]
Problems need to be discovered
Reading Time: < 1 minOne of the best ways to succeed in life is to find more problems. If you can find more things to solve, whether it’s with your business, your marriage, or your life, you have more ways to improve the situation. It’s interesting, because schools tend to train us completely the other way by handing us […]
Reaching a goal is the penalty you receive for setting one
Reading Time: 2 minI’ve always had a difficult time setting and sticking to goals. I’m great with routine (this blog is a solid example), but I’m not great at setting goals. While I think I still need to improve in that regard, perhaps routines can be a better fit than goals in many cases anyhow. In a podcast […]
Warmth and Competence
Reading Time: 2 minIf you want someone to trust you, carrying the traits of warmth and competence can go a long way. The book “The Human Brand” talked about this quite a bit, so I thought I’d share some of what they said. First is the overview: A person who demonstrates both warmth and competence inspires feelings of […]