Reading Time: 3 minI’ve been slowly migrating my notes from Obsidian to Tana, and part of that involves essentially visiting every blog post on here again (inside of my notes) to get things properly tagged. It’ll be wildly useful when I’m done, but it’s rather tedious right now. However, I’m getting a lot of value out of seeing […]
Content
The WordPress drama shows why WordPress remains the best choice
Reading Time: 2 minOver the last few months, the WordPress community has been a bit of a mess. The short version of the “mess” is that Matt Mullenweg (the man behind WordPress) is not happy with WP Engine (a major host of WordPress sites) and it’s causing a lot of fallout. My friend Aaron has a great timeline […]
The Hamster Wheel of Social Media
Reading Time: < 1 minAbout a year ago, Jay Acunzo released an amazing concept called “The Idea Impact Matrix“, which was focused on creating higher-impact content. As part of the matrix, he encourages us to stay out of the “commodity cage”, where you produce content that is very general and not too insightful. There is a ton of that […]
Big fires aren’t started by big sparks
Reading Time: < 1 minThis is one of those things that we all already essentially know, but I had never really thought about. If you see a giant fire blazing, you never think “wow, it must have taken a huge spark to start it“. A tiny spark can turn into a giant fire just as easily as a huge […]
AI detectors simply don’t work
Reading Time: < 1 minEven though they’re widely known not to work, AI detecting software is still on the rise. Even those that work a little bit are getting worse every day as AI continues to improve. I saw a quote on Reddit that summed it up nicely, where a user said: If AI could ever be used to […]
97% of web pages get zero traffic from Google
Reading Time: 2 minThings are changing quickly when it comes to getting your site to rank well on Google. A big one, as I shared a few months ago, is that 64% of visitors that use Google never end up visiting a traditional website, instead getting the answer from Google itself or from a related Google product (Maps, […]
Reflecting on experiences
Reading Time: < 1 minWe all experience many things, and there is a lot to be learned from those experiences. The question is: how do you actually learn from them? As explained in Tara Jaye Frank’s book “The Waymakers“, it’s not the experience itself that creates the learning. She shares: John Dewey, American philosopher, educator, and cofounder of the […]
Who are you working for?
Reading Time: < 1 minPeople talk about “the algorithm” incessantly, and for good reason. If you’re sharing content online you want it to be seen, and the algorithm is a big piece of that in many cases. Chasing the algorithm is one way to approach business, and it’s one that we certainly take from time to time. Depending on […]
You can escape the algorithms, but you need to work for it
Reading Time: 2 minWe all hear many people complaining about “the algorithms” on social media, and it’s often a legit complaint. At best, the algorithms show us a bunch of stuff we didn’t ask for. As worst, they could be affecting political outcomes. Part of the problem is the algorithms themselves, but the other part is our overall […]
It doesn’t matter what you think your customers “should” care about
Reading Time: < 1 minLast month I shared a bit about how I feel the web should be these days. As I pointed out in that post, my “should” is irrelevant. I can push toward that better web to a degree, and I’ll continue to, but I also need to spend most of my time dealing with the web […]