Reading Time: < 1 minOne of the brilliant things that Apple does with their products is not overthink the marketing, particularly the packaging. A great example of this was an excellent video produced years ago, showing what Microsoft might do with the incredibly simple iPod packaging: The idea comes back to a quote from Antoine de Saint-Exupery: Perfection is […]
Content
The matrix of my posts
Reading Time: 2 minAs I’m writing more and more posts on here, I’m noticing that they vary in two major ways in my head: The quality of the post, as determined by length and effort that I put in. Some posts I’m quite proud of, while others are merely good enough. The confidence I have in the content […]
Every web page should have a goal
Reading Time: 2 minIf you have a website for your business, you almost certainly have a solid goal for the site. It might be to gain subscribers to your email list, encourage people to reach out to you for more information, or even to purchase a product directly on your site. Going a bit deeper, though, every page […]
Google ranks pages, not sites
Reading Time: 2 minWhen you’re working to improve your rankings in Google, it’s easy to slip into the idea of trying to improve the rankings for your entire website at once. While there is a bit of benefit to that, generally speaking Google looks more closely at individual pages than they do at entire sites. In fact, most […]
How I plan out my future posts
Reading Time: 2 minBlogging daily is tough. I just passed six months and I’m going strong, but it’ll end at some point. For now, though, here is how I make it happen. Lots of ideas The biggest challenge for me is coming up with ideas. Following the idea of “long periods of thinking, short periods of writing“, actually […]
Obscurity is still your biggest threat
Reading Time: 2 minThere’s an old quote from Tim O’Reilly that I really love, and it seems to be getting better with age. Tim simply said: Obscurity is a far greater threat to authors and creative artists than piracy. While you can worry about people copying your content or stealing your ideas, your far bigger concern is having […]
Long periods of thinking, short periods of writing
Reading Time: < 1 minCal Newport is one of the great thinkers of our time, and puts most of his efforts into helping us all learn to think more clearly. His books (such as Deep Work) focus on escaping distractions to really focus on what you need to get done. He recently shared a short quote from Hemingway on […]
The location changes, but the story stays the same
Reading Time: < 1 minThe world of marketing is moving faster than ever. If you’re reading this near the time when I published it, you’re likely considering how Clubhouse and TikTok fit into the world of Facebook, Twitter and Instagram. If you’re reading this further in the future, those all have likely changed. This inspiration for this post actually […]
Marketing doesn’t stop
Reading Time: < 1 minIf you own a small business, you’ve likely gone through at least a few “feast or famine” cycles. They’re easy to get into. Sales are solid, and you’re too busy for marketing. As a result, things slow down so then you start marketing more. Now sales are solid again, and you’re too busy for marketing. […]
Your website should bring value to your users
Reading Time: < 1 minThe title seems obvious, but is often overlooked. We can get focused on other things that are indeed important, like speed, security and SEO, but at the end of the day it’s all about what kind of value your site brings to your users. Headline, headlines, text headline, headline The common issue we see is […]