Reading Time: 2 minMarketing funnels can be a fantastic way to generate sales for your company. We help companies set up marketing funnels from time to time, and they work great! However, in most cases building a marketing funnel should be fairly far down your list of priorities. At its core, a marketing funnel is just a series […]
Content
Social media isn’t for content, it’s for distribution
Reading Time: 2 minI’m not sure how you found this post of mine, but there’s a good chance that it was from a social media channel. Social media can be a great way to share thoughts and ideas, but it’s generally a bad place to develop deep content. A little over two years ago I told you about […]
Why should your website rank higher than theirs?
Reading Time: < 1 minA few weeks ago I was chatting with a friend and he was upset that his site wasn’t ranking first on Google for a particular keyword. We ran the search, and sure enough he was in fifth. I proposed a very simple challenge: click the top ranking, and then tell me if his site really […]
Your notes are not my notes
Reading Time: 2 minWhile sharing notes with other people can be helpful, it’s often troublesome because the notes that you take are generally far more valuable to you than anyone else. In his book “Outsmart Your Brain“, author Daniel Willingham shares more: The notes you get from someone else will not be the same as those you take […]
Writing exposes your gaps
Reading Time: < 1 minI’ve shared a few times on here that I often don’t know what I’m wrong about, so I work to try to expose those areas. Reading helps with that a lot, as does writing. In Adam Grant’s new book “Hidden Potential“, he shares: I’ve seen many people shy away from writing because it doesn’t come […]
Our customers don’t need more content
Reading Time: 2 minThe amount of content generated on the internet every day is staggering. Using YouTube as example, you’d need over 11,000 computers all streaming YouTube channels just to keep up with the new content being added in real-time, and that wouldn’t touch the billions of videos already uploaded. It’s crazy! Despite that, it seems that AI […]
Marketing isn’t magic
Reading Time: 2 minI was talking to a friend a few weeks ago that was working with a new company. That company had been outsourcing their SEO (Search Engine Optimization) work to another firm for a few thousand dollars a month, but it was unclear exactly what that other firm was doing. When asked for details on what […]
The attention span of a goldfish
Reading Time: < 1 minEvery few weeks I hear someone talking about marketing and how humans have a shorter attention span (8 seconds) than a goldfish (9 seconds). It comes up frequently, but frequency doesn’t equal accuracy. In short, it’s just wrong. It spreads because it’s interesting and eye-opening, but it’s based on faulty (and often fabricated) data. Dr. […]
Can your notes be read on a 60-year-old computer?
Reading Time: 2 minAt our technology and tools continue to improve, we’re increasingly losing our ability to own what we create. Not from a legal standpoint, necessarily, but a technical one. If Squarespace doesn’t agree with your platform, they can delete your site. If you ever posted on Myspace back in the day, that content is long gone. […]
Remove something else
Reading Time: < 1 minThroughout Henry Ford’s life, he always pushed to make things simpler. The Model T was an engineering marvel when it was first produced, but that’s in part because Ford was constantly finding things to remove. Every item he took out would reduce the weight, and it would also leave fewer items that might break. Steve […]