Reading Time: 2 minIf you’ve read many posts on here, you know that I get a lot of great info from podcasts that I listen to. As with reading books, I find that “getting” great info is just the first step, and I need to follow it up with ways to remember and use that information. I’ve used […]
Content
Tell your story yourself
Reading Time: < 1 minWe’re at an amazing point in history where gatekeepers no longer matter. While it can still be beneficial to get your company highlighted in the news (in a positive light, hopefully), that’s not something we all need to chase after. In a recent podcast interview with Gary Vaynerchuk, Danny Meyer (the famous restaurateur featured in […]
Branded searches matter too
Reading Time: 2 minWhen companies invest in SEO (Search Engine Optimization), their main focus is on unbranded terms. For example, if you’re a roofer you might be trying to rank for things like “roof replacement”, “roofing in Marietta” and other terms like that. This is a fantastic approach, but it often overshadows the value of focusing on your […]
Access to knowledge is good, but creating it is better
Reading Time: < 1 minWe live in an amazing time, where all of the world’s knowledge is just a few taps away. It’s fantastic! Having access to that kind of information 24/7 would have been unthinkable just a few decades ago. However, access to knowledge (and even consuming it) pales in value to creating it for yourself. It’s like […]
Kicking off “Stacking Knowledge” with “Think Again”
Reading Time: < 1 minA few weeks ago I mentioned the new podcast that I was putting together, and the first episode went live this morning. In this episode, Cindy Villanueva and I spent some time discussing Adam Grant’s excellent “Think Again“. The goal is for each show to give the most “content per minute” that we can (no […]
One more set of fresh eyes
Reading Time: < 1 minPutting extra eyes on any piece of writing is always a good thing. While I don’t have others proofread anything on this blog, I still find it helpful to put my own fresh eyes on each post when I can. Ideally I have a buffer of perhaps 6-8 posts at any given time, so that […]
Always build the foundation first
Reading Time: < 1 minI love the processes behind the work we do at GreenMellen. By taking things in the right order, the results are far more likely to be successful. However, there is a downside to this approach; you can’t just jump into the middle of a campaign and hope to be successful. In the book “The Dichotomy […]
Writing the report is the important part
Reading Time: < 1 minWhen we’re preparing for our quarterly meetings with our clients, we spend a lot of time digging into their analytics from the previous quarter. We want to understand what worked, what didn’t, what’s growing, what’s fading, and anything that could be of value to them. While the output of that research is certainly important to […]
Respect includes clear criticism
Reading Time: < 1 minI mentioned a few weeks ago that feedback such as “make it darker” isn’t helpful or acceptable, but it can go a bit further than that. On a recent episode of Brian Koppelman’s “The Moment” podcast, he had Seth Godin on as a guest. Seth takes feedback very seriously, and takes the thoughts from “helpful […]
Your real customers are a level or two deeper
Reading Time: 2 minIn any kind of marketing it’s essential to know who your real customers are, but it’s sometimes a little trickier than it might seem. As I shared earlier this year, the people that we build websites for aren’t the ones that we’re actually building them for. When we build a site for a client, we’re […]