Reading Time: < 1 minIt’s getting increasingly difficult to track how users are finding your website, but there is one thing I can guarantee — users with disabilities are visiting your site, and you should be prepared to serve them accordingly. I was talking with a (now former) client a few years ago, urging her to do more work […]
Empathy
Do you know why your side might lose?
Reading Time: < 1 minAt the time of publishing this post, the 2024 United States election is tomorrow and it’s very unclear who will win. I suspect that the losing side will be full of “how could that have possibly happened?” kinds of questions, and that’s not a good thing. I know who I’m voting for, and I’m 100% […]
Chesterton’s Fence
Reading Time: 2 minWhenever someone is starting a new job, I always advise them to take it slow at the beginning. Understand the current setup, see how things work, and then later begin to make suggestions. With our newest hire at GreenMellen, I told her exactly that. She’s coming from another agency, and we’re very excited to learn […]
Hatred for outgroups is the best way to go viral on social media
Reading Time: < 1 minI have a great tip for you today to help you go viral more often on social media: show a lot of hate. While we all say that we want to more uplifting content on social media, hate spreads much more quickly. I know you’ve all seen it, often from very “nice” people online that […]
Of course we make assumptions about others
Reading Time: 2 minIt’s easy to say that we should never assume anything about anyone, and I agree in theory, but it’s not really possible. While we can limit our assumptions to a degree, we’ll never escape them entirely — and maybe we shouldn’t. In her book “I Never Thought of It That Way“, author Monica Guzman shares […]
Your experience is someone else’s benefit
Reading Time: < 1 minMany of the best businesses in the world were formed to solve a specific problem that the founder had, and then they simply worked to help others solve the the same problem. I still love the quote from Rory Vaden that I shared a few years ago when he said “You’re most powerfully positioned to […]
Of course other people can change us
Reading Time: 2 minWe hear a lot about how “no one ever changed their mind because of a Facebook post”, something that I’ve disagreed with for years. While it’s very unlikely that a Facebook post will change my mind, if someone that I trust and respect posts something contrary to my beliefs, I will dig in to understand […]
Default to love
Reading Time: < 1 minI was having lunch with a friend recently and we got on the topic of the response to the LGBTQ movement and many related topics (transgenderism, sports, etc). There’s a lot going on, things are changing quickly, and it’s hard to keep track of everything. The guy I was with is much more educated on […]
The identity threat of outgroups
Reading Time: 2 minAs another election draws near, the bifurcation of our country continues to grow. While that’s ok to a small degree, as we should believe in what we believe in, it generally goes much further than it should. A big reason for this is the creation of ingroups and outgroups; either you’re like us or you’re […]
Bad days are better measures than good ones
Reading Time: < 1 minWe’ve all heard the phrase “if you can’t handle me at my worst, you don’t deserve me at my best“, but it seems to me to be more of a red flag than actual advice. How someone behaves “at their worst” is often what matters the most. A few years ago I talked about people […]