Reading Time: 2 minSeth Godin has talked for years about people needing to remember two simple things when creating something: “who is it for?” and “what is it for?”. I find people misplacing “who is it for?” quite often, and a funny example of that just came up. The bank I use recently went through another merger, and […]
Marketing
What are the reasons not to buy?
Reading Time: 2 minIn a recent episode of GaryVee’s podcast (I think it was in this one), he expressed a desire to often try to talk people out of buying his services, for a few reasons. First, he wants to make sure people are serious. I’ve noticed a few times over the years that the people that jump […]
Service over selling
Reading Time: < 1 minI’ve followed Gary Vaynerchuk for quite a few years now. He can be a bit abrasive, and I don’t love everything he puts out, but he tells it straight and has built some big businesses. The part that stands out to me, after reading a few of his books and consuming dozens of videos and […]
Precise attribution is nearly impossible, and that’s ok
Reading Time: 2 minWhen we’re helping a company with their marketing efforts, we have a variety of tools that we employ to help track data and understand how things are performing. Starting with tools like Google Analytics, we set up data scorecards, heatmaps, trackable phone numbers, and a variety of excellent tools to help with our efforts. At […]
Storytelling could have saved Google Stadia
Reading Time: 2 minYesterday, Google announced that they were shutting down Google Stadia. While I was a big fan of the service, the announcement didn’t surprise me very much, as Stadia just never really caught on. If you’re asking “What was Stadia?”, that pretty much explains what happened. If you saw Google’s official Stadia launch trailer a few […]
Social Proof
Reading Time: < 1 minThe mental model of Social Proof is used frequently in marketing, but it’s a bit deeper than I’ve often realized. The main concept, as written by Robert Cialdini in his 1984 book “Influence” is that it: maintains that a person who does not know what the proper behavior for a certain situation is, will look […]
Creative Destruction
Reading Time: 2 minCreative destruction is the mental model that markets often churn through companies, with new ideas and processes replacing the old ones. Some companies are able to keep up with these changes, and some cannot. According to Andrew McVagh, the power of creative destruction is to know that it’s coming and not be scared of it. […]
Should people respond to your marketing, or should they react to it?
Reading Time: < 1 minWhen you put content out into the world, you hope that it connects with other people. If so, it often is in one of two ways: they can respond to it, or they can react to it. Those are very different things. The world of medicine is a perfect example of this: “She is responding […]
Marketing is all of it
Reading Time: < 1 minIt’s kind of funny that we refer to our company as (in part) a “marketing firm”, because we don’t really do marketing. We can’t. We help with promotion and advertising, which is a big piece of it, but marketing is really everything that your company does. It’s how you answer the phone. It’s how you […]
I don’t know you, but I know all of you
Reading Time: < 1 minIf I walk up to a random person, I don’t know much about what they think or how they act. I likely wouldn’t be able to immediately determine who they voted for in the last election, what their favorite color is, or which baseball team they root hardest for. However, if I was in a […]