Reading Time: < 1 minWhen it comes to forwarding addresses on your website, there are a few different scenarios to consider. First you have the “always forwarded” pieces like I shared a few years ago, to catch special URLs or typo domains. The other scenario is when you build a new website to replace your old one, and want […]
Marketing
Authenticity > Automation
Reading Time: < 1 minA few days ago, I received an email from a company that could “help us out”. Among other things, they promised to show us great ways to do telemarketing, email blasts, and ways to automate our connections and messages on LinkedIn. If you’ve followed this blog much at all, you know that I detest automated […]
Does “near me” help your website rank better?
Reading Time: 2 minMany people include the words “near me” when performing local searches on Google, such as searching for something like “car dealer near me”. Google understands this, and essentially extracts “near me” and just runs it as a local search, which makes sense. However, if Google treats it that way, does it make sense to include […]
Lead with empathy
Reading Time: < 1 minShari Levitin has a theory that the two main things a leader needs are competency and empathy, and empathy needs to come first. If you lead with empathy to build a relationship, then your competency can come into play to help close the deal. If you’re lacking either one, you’re out. Ultimately, she says that […]
Is your product the best use of their money?
Reading Time: < 1 minWhen you have a product or service for sale, your main goal is generally for people to exchange money to acquire what you’re offering. They key to remember is that your product needs to literally be the best use of their money in that time. Whether you’re selling a $2 soda or an $80,000 car, […]
More data = less value
Reading Time: < 1 minOur agency is a big believer in data. We track website metrics, social media metrics, email marketing metrics, and pull in great tools like heatmaps to take things even further. However, a problem that can quickly arise is having too much data. It’s easy to build a giant report that shows everything, but the result […]
If you can’t describe it, you don’t know it well enough
Reading Time: 2 minA key to understanding how well you know a subject is how easily you’re able to explain it to others. As I shared last year in “Explain it to me like I’m five“, being able to distill a complex subject down is a great skill to develop. In the case of that post from last […]
Your brand is simply your reputation
Reading Time: < 1 minBranding has been a hot word in marketing for many years, and for good reason — a strong brand can help make sales that a weaker brand wouldn’t be able to make. What is your brand, though? While building a solid visual identity and messaging framework is vitally important to sharing who you are, at […]
Your top boss is the customer
Reading Time: < 1 minThere are almost certainly some people in your organization that have authority over others, but at the end of the day there is only one true boss — your customer. If you can’t create a perceived value imbalance in the favor of your customer, where they feel they’re getting more value than they’re spending, you’re […]
Your eyes follow your mouse
Reading Time: 2 minIt seems pretty logical, and it is, but when someone is moving their mouse around their computer screen, their eyes tend to follow. A paper out of Carnegie Mellon University studied this to determine exactly how much a person’s eyes match their mouse movements. They found: 84% of the times that a region was visited […]