Reading Time: 2 minYou’ve heard it said that “Michael Jordan has missed more shots than you’ve ever taken“. Similarly, many people reach their success by failing more times than you’ve tried. The idea is pretty clear; most everyone that is a success has tried hard and failed many times, learned from each experience, and then eventually became great. […]
Marketing
One cockroach will ruin the whole bowl of cherries
Reading Time: < 1 minIn reading “Thinking, Fast and Slow” I came across a quote from Paul Rozin, who was introduced as “an expert on disgust” (what a title!). Paul pointed out that “a single cockroach will completely wreck the appeal of a bowl of cherries, but a cherry will do nothing at all for a bowl of cockroaches.“ […]
The Obvious Answer Isn’t Always Obvious
Reading Time: < 1 minMalcolm Gladwell asked a great question in his book “David and Goliath“, and it’s really simple: Together, a bat and a ball cost $1.10, and the bat costs $1 more than the ball. How much does the ball cost? A. 5 centsB. 10 centsC. 15 centsD. 20 cents This about it for a moment. What’s […]
Why I’m Writing Every Day
Reading Time: 2 minYou may have noticed that I’ve once again picked up the daily blogging habit on here. That doesn’t necessarily mean that I’m writing every day, but I’m making sure to publish at least one post per day. Some days I’ll write 3-4 posts and save them up, and then some days I’ll write none and […]
It’s easy to lie with statistics
Reading Time: 2 minIn a recent study, it was shown that Chick-Fil-A had the fastest drive-thru speeds of all similar restaurants. The exact same study also showed that Chick-Fil-A had the slowest drive-thru speeds of all similar restaurants. How is that possible? Both of those statements are true, and both are accurate. In the study in question, it […]
noreply means “don’t bother us”
Reading Time: 3 minI’m in between cars right now, and slowly looking. I’m not traveling much lately thanks to COVID, so I’m in no rush. Last week, I sent an inquiry to Subaru about a car on their lot. Here is a screenshot of the form I filled out: Pretty simple so far — I’m asking about a […]
How long to get to the good stuff?
Reading Time: 2 minOver the past few months, I’ve noticed a huge difference in how podcasts deliver their content. Some do their best to get to the meat of things fairly quickly, while others have gobs of “stuff” to cover before they really get started. Below are five podcasts that I enjoy, and I thought it’d be interesting […]
Highlights from “Marketing Made Simple” by Donald Miller
Reading Time: 2 minIf you’re into marketing at all, I would hope you’ve heard of Donald Miller. His StoryBrand framework is amazing, and much of it can be had for free. While he has some high-paid (and high-value) training you can do with him, he also gives away a ton of great information from his books, podcasts, emails, […]
Highlights from “This is Marketing” by Seth Godin
Reading Time: 3 minI just finished reading This is Marketing, by Seth Godin, and thought I’d share my takeaways from the book. I highlighted a variety of passages via Kindle along the way, so I’ve shared them below along with some quick thoughts from me. I hope to do this with more books in the future. Marketing is […]
Marketing Automation gone bad
Reading Time: < 1 minI’m a big fan of marketing automation, when used correctly. We use it at GreenMellen from time to time, and it can be an effective way to send out information. However, automation doesn’t get you off the hook. People still ask questions and may want responses directly from you — and that’s a good thing! […]