Reading Time: 4 minOver the years we’ve refined our approach in working with clients to help make sure the relationship is solid, successful, and mutually enjoyable. As we’ve honed that approach, we’ve come up with 11 items that explain how the relationship will work. I hope this list helps you in two ways: The items in this list […]
Marketing
If your goal is to bring people to your website, don’t immediately ask them to leave
Reading Time: 2 minAn interesting trend I’ve noticed over the last few years is for websites to include links to their social media platforms at the very top of the site. It seems counter-productive to work hard to bring users to your website, only to immediately ask them to go off to Facebook or Instagram instead. There are […]
What is the opposite of friction?
Reading Time: < 1 minOne of the things that have made the Savannah Bananas baseball team so popular (as shared in the book “Banana Ball“) was very simple — remove as much friction as possible from baseball. From the book: “Here’s what I don’t understand about many businesses. Why do they continually do the things that their customers hate? […]
All of your old Google Analytics data will vanish on July 1
Reading Time: < 1 minIn the last move of Google’s weird switch from “Universal Analytics” (“UA”, the Google Analytics that everyone has used for years) to “Google Analytics 4” will happen in just a few weeks. For those not familiar with this, Google Analytics is software used to track information about your website visitors, and Google made a massive […]
Value is what people perceive it to be
Reading Time: < 1 minThe word “value” gets discussed and dissected in business quite a bit, but what does it really mean? At the end of the day, it means whatever the customer wants it to mean. I once bought a $5 bottle of Coke and was happy to do it. Given the situation, the value was high. I […]
“What is spam?”, 10 years later
Reading Time: 2 minI share a lot from Seth Godin on this blog and in emails to various people, but there is one of his posts that I share far more than others called “What is spam?“ He published it 10 years ago today, and I fear that things have gotten far worse over this last decade. The […]
They don’t care about your hot take regarding TikTok
Reading Time: < 1 minI was on a call recently with a potential client, and we got pretty deep into what he was looking to accomplish. I sort of summarized the call by saying something like “We’ll sell you a website and marketing, but I know that you’re just buying phone calls.“ Most businesses don’t want to improve their […]
Taglines vs Headlines
Reading Time: < 1 minThis was from a short conversation I had a few weeks ago, and I thought it was worth sharing. What’s the difference between a “tagline” and a “headline”? Here’s how I see it. Taglines define your company. Nike is “Just Do It”. Apple used “Think Different” for years. Our is “Building a Brighter Web”. They’re […]
The commodity versus the product
Reading Time: < 1 minWhat is it that you sell? Even if it’s just one product, it’s really more than one thing to your customer. As an example, in his classic book “The E-Myth Revisited” author Michael Gerber shares this quick note about what Revlon actually sells: Charles Revson, the founder of Revlon and an extraordinarily successful entrepreneur, once […]
If you purchase from cold outreach, you’re condoning their behavior
Reading Time: 2 minAs with most of you, I get hit with cold outreach all the time. Cold emails, phone calls, LinkedIn connections, people at our door, etc. While they may occasionally have decent offers, my rule on cold outreach has become very simple — no. Last week I had someone stop by our house to sell us […]