Reading Time: 2 minMarketing funnels can be a fantastic way to generate sales for your company. We help companies set up marketing funnels from time to time, and they work great! However, in most cases building a marketing funnel should be fairly far down your list of priorities. At its core, a marketing funnel is just a series […]
Marketing
Social media isn’t for content, it’s for distribution
Reading Time: 2 minI’m not sure how you found this post of mine, but there’s a good chance that it was from a social media channel. Social media can be a great way to share thoughts and ideas, but it’s generally a bad place to develop deep content. A little over two years ago I told you about […]
Legality is not morality
Reading Time: 2 minA few weeks ago, at the encouragement of a friend, I joined a Zoom session with a bunch of marketing folks that meet every month. Previous topics have looked interesting, but my calendar didn’t allow me to attend until this one. The subject this month? “How to improve your cold email outreach.” It was as […]
The QR code scams
Reading Time: 2 minI’ve mentioned a few times on here how I love that fact that QR codes are essentially open-source. They don’t call back to some main database to pull the results, as all of the data is literally in the QR code itself. It’s a fantastic way to share simple bits of data, like links to […]
Scale the unscalable
Reading Time: < 1 minAI is making it easier to generate mountains of content, and it’s only getting faster, but that’s not what your customers want. If you want to stand out, swim the other way. Send lumpy mail. Host local events. Do things that aren’t easy to scale. There’s certainly a place for a degree of automation in […]
Marketing isn’t magic
Reading Time: 2 minI was talking to a friend a few weeks ago that was working with a new company. That company had been outsourcing their SEO (Search Engine Optimization) work to another firm for a few thousand dollars a month, but it was unclear exactly what that other firm was doing. When asked for details on what […]
Having mutual friends doesn’t justify a connection
Reading Time: 2 minWhile I consider LinkedIn to be my favorite social network these days, it also tends to have the largest amount of spam. If you can filter out the spam requests the core feed is quite good, but the effort to filter out junk is slowly getting heavier all the time. Part of this is the […]
Promote what you love, or bash what you hate?
Reading Time: < 1 minWhen you’re in a competitive environment, be it sports, business, or politics, there are two ways you can approach things: you can promote what you love, or you can bash the other side. There may be some merit to each, but we’re all generally better off if we focus on ourselves. In his book “Excellent […]
Remove something else
Reading Time: < 1 minThroughout Henry Ford’s life, he always pushed to make things simpler. The Model T was an engineering marvel when it was first produced, but that’s in part because Ford was constantly finding things to remove. Every item he took out would reduce the weight, and it would also leave fewer items that might break. Steve […]
Information asymmetry no longer exists
Reading Time: < 1 minOver the last 20 years, most jobs based on being a gatekeeper have disappeared, as shared a few days ago in Tell Your Story Yourself. Access to information is similar – if you try to hide information because you think you can, you’re only lowering the degree to which you’ll be seen as an expert. […]