Reading Time: < 1 minGreekBrief.TV has a short video clip that introduces Woopra, a new analytics client. It’s similar to Google Analytics, StatCounter and others of that nature, but does a few things very differently: Stats are delivered to a client that you install on your PC. Stats are shown in real-time, with details about each visitor. You can […]
SEO
How to extend the long tail
Reading Time: 2 minYesterday we discussed how the long tail can be one of your best allies. Coincidentally, Jim Karter wrote a post yesterday with a great suggestion on how to discover more great long tail keywords to blog about. His suggestion is very simple — keep track of what people are searching for on your site, then […]
The beauty of the long tail
Reading Time: 3 minAbout 3-1/2 years ago, Chris Anderson of Wired coined the phrase “the long tail“. If you’re not familiar with it, the term is a way of expressing the advantage of going after thousands of unique search queries (or products) rather than focusing on just a few big ones. Product-wise, Amazon is the king of this. […]
Benchmarking now live in Google Analytics
Reading Time: 2 minAbout two weeks ago, Google added an option to include your Analytics data into their beta benchmarking program. Today, that data is now available for use for those that opted in. From analytics, you simply go to [Visitors] –> [Benchmarking (Beta)] and the data will appear. By default it compares your site to “All sites […]
SearchMe.com beta review
Reading Time: 2 minI’ve recently been accepted into the SearchMe beta and thought I’d share some of my thoughts. For those that haven’t seen it yet, SearchMe is a visual search engine — the results are shown as screenshots of each site, built in an iTunes coverflow sort of way (see the photos at the bottom). In terms […]
Should you sculpt PageRank using nofollow?
Reading Time: 2 minI’ve seen a few posts (Dave Naylor, Joost de Valk) discussing this over the last few days and thought I’d share my view of it. Both posts bring up the same analogy, attributed to Matt Cutts: Nofollowing your internals can affect your ranking in Google, but it’s a 2nd order effect. My analogy is: suppose […]
What terms are your pages REALLY targeting?
Reading Time: < 1 minIf you’ve not used it before, the Term Extractor at SEOmoz is an eye-opening tool. You give it the URL of your page, and it tells you what search terms it thinks you’re trying to target. As SEONoobs put it — “that way if you’re trying to target “garden tools” and the term extractor tells […]
Should you use the webmaster tools provided by Google, Yahoo and Microsoft?
Reading Time: < 1 minSearch Engine Journal posed the question “Should You Use Google Webmaster Tools?” and got some pretty good reponses. I think when talking about this, you need to consider the three big ones: Google Webmaster Tools, Yahoo Site Explorer and Live.com Webmaster Central. Some of the questions posted by SEJ (paraphrased): Is listing your sitemap in […]
Google Analytics is adding Industry Benchmarking
Reading Time: < 1 minGoogle Analytics is something that I use on every site of mine. A few of them employ other analytics beyond that, but they all use Google Analytics for a baseline. Today, Analytics is adding “industry benchmarking” to their site. If you choose to opt-in, this will do two things: Share your site statistics with other […]
Yahoo tips for “exceptional performance”
Reading Time: < 1 minYahoo has just posted a list of 13 ways to improve the speed of your website. Some of them are ones we’ve discussed on here in the past (ake JavaScript and CSS External being a big one). Some of the tips really only apply to very large sites, but the list is worth looking over […]