Reading Time: 2 minThe phrase “the long tail” is becoming more and more popular. I’m going to explain what it is and why you should care. The long tail refers to all of those keyword phrases that just get a few searches per day. For example, the phrase “church” probably gets thousands of searches per day, but the […]
SEO
How does PageRank work, really?
Reading Time: 2 minI’ve read a lot of comments over the last few weeks with wild theories about how PageRank works. Some things I’ve heard: appropriate content good design don’t use flash get incoming links good meta tags Four of those are completely wrong. One is right — incoming links. When calculating PageRank, all that matters are the […]
Two small SEO tips
Reading Time: 2 minI just realized I’ve forgotten to mention two small tips for helping your site rank better in the search engines. The first is a very common one, and over time could help a little bit. This is to have all of your “yoursite.com” traffic redirect to “www.yoursite.com”. This will help focus the pagerank and ratings […]
Johnson Ferry Baptist shows how NOT to change to a new design.
Reading Time: 2 minFirst, check out their new site. It’s beautiful. It’s obvious they spent a long time planning the look and feel of it and they did a great job. Then they just chucked it up there without a care in the world about their exisiting pages. One of the big keys to success for a church […]
Google Analytics
Reading Time: 2 minOne of the major keys to success for any website is to know how you’re doing. You need to know why is visiting your website, how they found it, what pages they looked at, etc. Most web hosts include free software for that – often Webalizer or Awstats. Check in the control panel for your […]
Search Engine Optimization – More In-Depth
Reading Time: 3 minMore and more often, people are turning to Google to find their new church. It’s important that you think about what search terms people might use to find a church like yours, then make sure your church ranks well for those terms. A common search term for finding a new church would be “denomination city”, […]
Get listed in Google
Reading Time: 3 minSearch Engine Optimization (or, “SEO“) has changed a lot in the last few years. Heck, it’s changed a lot in the last few weeks! Keeping your church site listed well in the search engines is a very useful (and free) way to get people to visit your site. Many people, when moving to a new […]