Reading Time: 2 min12 years ago, Gary Vaynerchuk wrote an excellent book called “Jab, Jab, Jab, Right Hook“. The idea was pretty simple: your social media content should consist primarily of “jabs”, where you’re sharing value-added content to make life better for your followers, with just the occasional “right hook” thrown in with your call-to-action. Lately, it seems […]
Social Media
We control the means of production
Reading Time: 1 minFor nearly all of human history, a select few controlled the means of production. A handful of people owned the factories, the facilities, and the raw materials, and there wasn’t much that the other people could do about it. Thankfully, we’re a place now where that’s no longer true. The device that you’re reading this […]
A minute on the internet in 2024
Reading Time: < 1 minAs they’ve done for 12 years now (and we discussed last year), the folks at Domo have created a fascinating infographic that shows just how much time people are spending online. Their full write-up is here, and the main image can be seen below: Some things that I noticed, that happen every minute of every […]
Customers are mostly done with their research before they even reach out to you
Reading Time: < 1 minIt’s fun to build a website and think about all of the people that will come to your site to do their research about your product. It certainly happens, but it’s far less often than you might think. In Kara Smith Brown’s book “The Revenue Engine” she shares this bit of data about B2B buyers: […]
The incentives of the media have flipped
Reading Time: 2 minI’ve long heard people (including myself) long for the days of the “old” media, where you had broadcasters like Walter Cronkite that were less biased than the media today. It seems to be true, and the problem today is one of incentives. Years ago, it was in the interest of media outlets to stay in […]
Branded searches are taking over Google
Reading Time: < 1 minAs time has gone on, and our search engine patterns have changed, a big new trend is beginning to emerge: people are using Google for branded searches more than ever before. Put another way, people are searching for “Nike” instead of “best running shoes”, or “GreenMellen” instead of “web design companies in Atlanta”. People are […]
Show me the incentive and I will show you the outcome
Reading Time: < 1 minDigital marketing is changing quickly, and there are two big reasons behind it. I’ve talked a lot about the first one, but lately I’m noticing much more of the second. In short, tech companies are becoming increasingly incentivized to keep users on their site, which is making things a little bit worse for all of […]
Bluesky loves links
Reading Time: < 1 minThe social app “Bluesky” is having a bit of a moment lately, with traffic soaring as people leave Twitter/X to come over there instead. There are a variety of reasons for that, but one that I love is their idea of federation and how it can potentially lead to a truly open social media platform […]
Google is a reward for getting marketing right in all the other channels
Reading Time: < 1 minI shared earlier this year that we need to avoid the mistake of giving Google credit for when other sources are really where your company was found. A few years ago I shared the story of how we found our CPA firm, and how they could have wrongly attributed things to Google. In a recent […]
Do you treat social media like junk food?
Reading Time: < 1 minI shared last week about finding the “middle place” when it comes to social media usage, and a recent comment I heard on a podcast helped shape that a bit further. While listening to a recent episode of Adam Grant’s WorkLife podcast, his guest Jay Van Bavel made this comparison of social media usage to […]