Reading Time: 2 minWe hear quite a lot about “the media” leaning to one side, or the “the media” not promoting a particular event, but who exactly is “the media”? Increasingly, it’s us. This is media. This post can be found in Google, or perhaps you found it via a social media channel. It’s media as much as […]
Social Media
Why Seth Godin doesn’t tweet
Reading Time: 2 minSeth Godin doesn’t use Twitter. He has a Twitter account for his blog, but it’s just for his team to share his latest posts. He’s made it clear before that he doesn’t have a problem with Twitter, and thinks some people make great use of it. In terms of his time and his focus, it’s […]
Seriously, start your own blog
Reading Time: < 1 minWhile I’d love to see some kind of open-source, distributed social network start up, nothing is on the immediate horizon. However, we already have the tools in place to mostly do it ourselves. Here’s some thoughts about how we could make a better social network by starting our own blogs.
Monologue vs Dialogue
Reading Time: < 1 minIs your marketing more monologue or an actual dialogue? There’s nothing wrong with a bit of monologue — buy a TV or radio ad, spread the message, and see what happens. Increasingly, though, customers are wanting more of a dialogue with the companies they do business with, and it’s important not to confuse the two. […]
Use #CamelCaseHashtags
Reading Time: < 1 minI’ve talked about tips for accessible websites before, to make sure that every user can understand and appreciate your content no matter how they access it, but there is a simple tip that can help make your social media posts more accessible as well — use #CamelCaseHashtags CamelCase? “CamelCase” is when you put a capital […]
What is a Facebook “like farm”?
Reading Time: 5 minYou see it all the time on Facebook: “Our previous winner of this car/boat/RV didn’t claim their prize, so now is your chance to win!“. As you may have guessed, there is no “previous winner” or even a prize — it’s all just a hoax. But why? “Like” Farming The scammers are building what’s known […]
Who’s listening – Facebook or Baader-Meinhof?
Reading Time: 2 minFacebook isn’t listening to your phone, but creepy things can still happen. I had a few things come up today that were assuredly random, but felt like someone might be listening. At lunch today, we talked about the Fyre Festival. It was the first I’d heard of it, but now I’m watching documentaries to learn […]
Before you worry about 1%, just get one
Reading Time: < 1 minA common phrase is that “even if only 1% of people do x…”, but that can be a dangerous place to start a conversation. Years ago, there was a musician looking for new ways to sell his music. He saved up and bought an ad in the back of a major magazine that had over […]
Fight to avoid the filter bubble
Reading Time: 2 minThe “filter bubble” is a phrase coined by Eli Parser after he noticed that a search for “BP” came up with very different results for different people. You’ve likely seem similar things on Facebook and Google. Last year Bill Gates said: “(Technologies such as social media) lets you go off with like-minded people, so you’re […]
My new morning routine
Reading Time: 4 minA few weeks ago I was inspired by an episode of the Contactually podcast to work on setting a more focused morning routine. As I began working on building a good routine, Adam Walker talked about a great app during this episode of the Tech Talk Y’all podcast called “Morning Routine”. That app is only […]