Reading Time: < 1 minI was on a call recently with a potential client, and we got pretty deep into what he was looking to accomplish. I sort of summarized the call by saying something like “We’ll sell you a website and marketing, but I know that you’re just buying phone calls.“ Most businesses don’t want to improve their […]
Social Media
We are generators of the media
Reading Time: 2 minA few weeks ago, PJ Vogt interviewed Ezra Klein on the Search Engine podcast. It was a fascinating interview and I encourage you to give it a listen, but one concept that Ezra shared really stuck out to me — we are generators of the media. He said this on a podcast, and I’m repeating […]
Three things that Bluesky is doing right
Reading Time: 2 minBluesky is a relatively new social media platform, and at first glance it looks a lot like Twitter. As laid out by Mike Masnick in a great article on Techdirt, Bluesky is doing some excellent things to solve some of the major problems with social media. Moderation First, their moderation system is incredibly customizable. They […]
Social media isn’t the problem
Reading Time: 2 minThe last decade has seen a lot of concern over the effect of social media on teens. Most recently is the U.S. government attempting to pass KOSA (the “Kids Online Safety Act”), which is unlikely to actually help very much. While there are certainly some concerns to be dealt with, social media by teens is […]
Social media isn’t free
Reading Time: < 1 minSocial media can be a great tool to help your business, but only if you go at it the right way for your intended audience. A common mistake is to use social media simply because it’s “free”, but it’s really not. In his book, “The 1-Page Marketing Plan“, author Allan Dib explains it very simply: […]
Social media is the only place that kids can go
Reading Time: 2 minCongress is currently working on a bill called the “Kids Online Safety Act (KOSA)”, which sounds good in title, but really isn’t. Danah Boyd has an excellent article explaining what the purpose is and why this is likely to backfire in a big way. In an article where Techdirt was summarizing the state of KOSA, […]
Social media isn’t for content, it’s for distribution
Reading Time: 2 minI’m not sure how you found this post of mine, but there’s a good chance that it was from a social media channel. Social media can be a great way to share thoughts and ideas, but it’s generally a bad place to develop deep content. A little over two years ago I told you about […]
Our customers don’t need more content
Reading Time: 2 minThe amount of content generated on the internet every day is staggering. Using YouTube as example, you’d need over 11,000 computers all streaming YouTube channels just to keep up with the new content being added in real-time, and that wouldn’t touch the billions of videos already uploaded. It’s crazy! Despite that, it seems that AI […]
The week of unfollowing
Reading Time: 2 minAs time continues to go by, and I learn more about what social media does to us, I get closer and closer to leaving all social platforms behind. I’m not there yet, as you might have seen wherever you came across this post, but I’m getting there. I won’t get into the details of “why” […]
Having mutual friends doesn’t justify a connection
Reading Time: 2 minWhile I consider LinkedIn to be my favorite social network these days, it also tends to have the largest amount of spam. If you can filter out the spam requests the core feed is quite good, but the effort to filter out junk is slowly getting heavier all the time. Part of this is the […]