Reading Time: < 1 minSocial media can be a great tool to help your business, but only if you go at it the right way for your intended audience. A common mistake is to use social media simply because it’s “free”, but it’s really not. In his book, “The 1-Page Marketing Plan“, author Allan Dib explains it very simply: […]
Social Media
Social media is the only place that kids can go
Reading Time: 2 minCongress is currently working on a bill called the “Kids Online Safety Act (KOSA)”, which sounds good in title, but really isn’t. Danah Boyd has an excellent article explaining what the purpose is and why this is likely to backfire in a big way. In an article where Techdirt was summarizing the state of KOSA, […]
Social media isn’t for content, it’s for distribution
Reading Time: 2 minI’m not sure how you found this post of mine, but there’s a good chance that it was from a social media channel. Social media can be a great way to share thoughts and ideas, but it’s generally a bad place to develop deep content. A little over two years ago I told you about […]
Our customers don’t need more content
Reading Time: 2 minThe amount of content generated on the internet every day is staggering. Using YouTube as example, you’d need over 11,000 computers all streaming YouTube channels just to keep up with the new content being added in real-time, and that wouldn’t touch the billions of videos already uploaded. It’s crazy! Despite that, it seems that AI […]
The week of unfollowing
Reading Time: 2 minAs time continues to go by, and I learn more about what social media does to us, I get closer and closer to leaving all social platforms behind. I’m not there yet, as you might have seen wherever you came across this post, but I’m getting there. I won’t get into the details of “why” […]
Having mutual friends doesn’t justify a connection
Reading Time: 2 minWhile I consider LinkedIn to be my favorite social network these days, it also tends to have the largest amount of spam. If you can filter out the spam requests the core feed is quite good, but the effort to filter out junk is slowly getting heavier all the time. Part of this is the […]
Threads is starting to replace X/Twitter
Reading Time: 2 minThe launch of the social network Threads has been interesting to watch. It gained huge traction initially, then dropped off sharply, and now is climbing again. While I don’t have access to the real numbers, it feels a lot like going through the “Gartner Hype Cycle”, seen here: It had the quick rise, the quick […]
Tell your story yourself
Reading Time: < 1 minWe’re at an amazing point in history where gatekeepers no longer matter. While it can still be beneficial to get your company highlighted in the news (in a positive light, hopefully), that’s not something we all need to chase after. In a recent podcast interview with Gary Vaynerchuk, Danny Meyer (the famous restaurateur featured in […]
Readwise at the end
Reading Time: 2 minAs I’ve mentioned a few times on here, I have a handful of tools that I use every day. I mentioned some like Anki and Feedly last year, but now I’m adding Readwise to the mix because it has a great small feature that not many people notice. My main goal for each day is […]
Thought leaders are everywhere
Reading Time: 2 minDepending on your marketing goals, one approach might be to reach “thought leaders” so that they can spread the word about your product to their audience. It sounds good in theory, but determining who a thought leader is can be nearly impossible. There are well-known authors and celebrities, for sure, but the people that others […]