Reading Time: 2 minThe launch of the social network Threads has been interesting to watch. It gained huge traction initially, then dropped off sharply, and now is climbing again. While I don’t have access to the real numbers, it feels a lot like going through the “Gartner Hype Cycle”, seen here: It had the quick rise, the quick […]
Social Media
Tell your story yourself
Reading Time: < 1 minWe’re at an amazing point in history where gatekeepers no longer matter. While it can still be beneficial to get your company highlighted in the news (in a positive light, hopefully), that’s not something we all need to chase after. In a recent podcast interview with Gary Vaynerchuk, Danny Meyer (the famous restaurateur featured in […]
Readwise at the end
Reading Time: 2 minAs I’ve mentioned a few times on here, I have a handful of tools that I use every day. I mentioned some like Anki and Feedly last year, but now I’m adding Readwise to the mix because it has a great small feature that not many people notice. My main goal for each day is […]
Thought leaders are everywhere
Reading Time: 2 minDepending on your marketing goals, one approach might be to reach “thought leaders” so that they can spread the word about your product to their audience. It sounds good in theory, but determining who a thought leader is can be nearly impossible. There are well-known authors and celebrities, for sure, but the people that others […]
Let people quietly follow you online
Reading Time: < 1 minI’m one of those people that rarely removes any connections on social media. Sure, if someone is acting wildly inappropriate I’ll cut them loose, but I have hundreds of connections on various sites that I’ve not spoken with in years. I should work to solve that at some point, but that’s not what this is […]
Generative AI is better for input than for output
Reading Time: < 1 minAI is all the rage these days, particularly “generative AI”, or AI that can create new content. This could be new text output, new images, or even new videos. The power is amazing, but I see two very different sides to it. Input I love the thought of how IA can help with input. I […]
The bad side of AI
Reading Time: 2 minWe all knew it was coming, and the first taste of it is here — people using AI in social media to try to reach more people more quickly. I recently shared a post that featured Gary Vaynerchuk and his thoughts on how to build a business for the future. On LinkedIn, this is a […]
What did you have for breakfast?
Reading Time: < 1 minOne of the common complaints about social media has been the huge influx of personal information that “nobody cares about”, but that’s not necessarily true. Those trite little posts that you see on social media can actually have a big impact on your connections to those around you. Mónica Guzmán, from her book “I Never […]
Open sharing helps more in the long run
Reading Time: 2 minI’ve shared many times that your content usually shouldn’t be vapor. There are times when a quick story can come and go, but most your content should be available for years. Related, I’m continuing to refine my use of RSS to make it more about people. With most folks that I meet, I try to […]
Hashtags are just words
Reading Time: 2 minYou’ll find hashtags on almost every social media platform, and occasionally on some websites. While they can be very helpful in certain cases, they tend to be wildly overused. First, they almost never help with rankings. If you include the hashtag “#DigitalMarketing” in a post of yours, the only value that brings is if other […]