Reading Time: 2 minI’ve talked a good bit over the last few weeks about learning to ask better questions, and I’ve seen two people in particular that consistently do a fantastic job of it. Todd I was on a “book club” call with Todd Stanton a few weeks ago, and we were very fortunate to have the author […]
Social Media
Collective sharing versus collective building
Reading Time: < 1 minThe internet is at an interesting place right now, where sharing is becoming easier than ever, but building is becoming more elusive. As people continue to run to Facebook, Twitter, TikTok and other platforms, they’re finding it increasingly easy to share content. That’s a not a bad thing, for sure. While I work to obtain […]
Authenticity > Automation
Reading Time: < 1 minA few days ago, I received an email from a company that could “help us out”. Among other things, they promised to show us great ways to do telemarketing, email blasts, and ways to automate our connections and messages on LinkedIn. If you’ve followed this blog much at all, you know that I detest automated […]
Screenshots versus links
Reading Time: 2 minI’m seeing it more and more on social media, particularly on Facebook — someone will share an article, but rather than sharing a link to it they’ll just share a screenshot of the title and the first few sentences of the article. The problems This causes a few problems, with the main one being a […]
Making content that lasts
Reading Time: 2 minThe odds are high that you’ll create some kind of content today, with the majority of it likely being on social media. Will it last? Seth Godin recently shared about the “cultural half-life” of ideas, and how our world is moving increasingly toward vaporous ideas that come and go as the social media algorithms move […]
Grace or outrage?
Reading Time: < 1 minTo paraphrase Tim Kreider in an Op-Ed he wrote for the New York Times, “people love to feel right and wronged“. Particularly when it comes to social media, many people either want to be right or else they want to be offended. It’s easy to hate those you disagree with. For those that are Christians, […]
4.5 Billion Facebooks “likes” every day
Reading Time: 2 minI’ve said before that you are “the media”. Certainly big cable news channels and other outlets make an impact in our lives, but that impact is increasingly overstated. I tried to do some math to see how this works out, comparing the largest social network (Facebook) against one of the largest cable news shows (Tucker […]
Earn the trust first
Reading Time: < 1 minThe other day, I got a message on LinkedIn from someone that I barely knew (I had met them at a Meetup some years ago, and hadn’t talked to them in at least three years). The message was something like: We have a new xxxx service with a “xxxx.” business model. It’s great for xxxx. […]
Fuel versus friction
Reading Time: 2 minWhen it comes to marketing, there are two main directions you want to work to push — adding more fuel, or reducing friction. This works in many areas of life, as explained wonderfully in a recent episode of the Hidden Brain podcast, but it’s particularly interesting with marketing. Fuel When it comes to marketing, fuel […]
News websites are starting to realize they should have worked to own the conversation
Reading Time: 2 minI’ve made no secret that I think individuals and organizations should work hard to own their content. This includes not only the primary content (like the actual story or post), but also the comments and interactions to the extent possible. The second part of that is difficult, as social media is the default for most […]