Reading Time: < 1 minDigital marketing is changing quickly, and there are two big reasons behind it. I’ve talked a lot about the first one, but lately I’m noticing much more of the second. In short, tech companies are becoming increasingly incentivized to keep users on their site, which is making things a little bit worse for all of […]
Technology
Don’t use AI for that
Reading Time: 2 minThere are a ton of great uses for AI, and more coming out every day. However, there are places that you can use AI that are likely not a smart move. I’m not talking about using AI to cheat on your homework or for other nefarious purposes (though those are clearly bad too), but places […]
Using Google as a leapfrog
Reading Time: < 1 minWe all know that the nature of using Google is changing. Between people switching to using AI instead of traditional search, and Google keeping more users on their site, it’s all changing very quickly. While listening to the annual “State of the Apps” episode of the Cortex podcast, the hosts shared some personal use cases […]
Users with disabilities are visiting your website
Reading Time: < 1 minIt’s getting increasingly difficult to track how users are finding your website, but there is one thing I can guarantee — users with disabilities are visiting your site, and you should be prepared to serve them accordingly. I was talking with a (now former) client a few years ago, urging her to do more work […]
Using Sectograph to visualize my day
Reading Time: 2 minA few weeks ago I stumbled upon this article by Anthony Spadafora on Tom’s Guide, where he explained how he’s using a smart display alongside his main desktop computer. That led me down a trail of various similar ideas, and I ended up using my Pixel Tablet in a similar way. Here is a quick […]
The WordPress drama shows why WordPress remains the best choice
Reading Time: 2 minOver the last few months, the WordPress community has been a bit of a mess. The short version of the “mess” is that Matt Mullenweg (the man behind WordPress) is not happy with WP Engine (a major host of WordPress sites) and it’s causing a lot of fallout. My friend Aaron has a great timeline […]
When preventing the Osborne Effect hurts
Reading Time: 2 minBack in 1983, the Osborne Computer was selling relatively well when the founder of the company announced plans for the next version of the machine that would be coming out in the next year or so. The new one would be much better, so people stopped buying the current version and the company went bankrupt […]
The hopeful side of AI
Reading Time: 2 minThere is a lot coming because of AI, and much of is not good. There’s not a ton of awful things to expect, but a lot of just… yuck. Like I shared yesterday, I suspect we’ll see more spam email, more AI-powered chatbots, more automated social posts, and just a lot of “we don’t need […]
Marketing automation works best when it’s backed by humans
Reading Time: 2 minIf you’ve followed my writing for very long, you know I’m not a big fan of automated emails. There are cases where they are done correctly and can be valuable, but the most common implementation seems to be “cool, let’s blast stuff out!”. If you’re going to automate, I suggest two main rules: It seems […]
Multitaskers are the worst at multitasking
Reading Time: 2 minA lot of what I write on here is about me, and this post is a great example of that. While I know that true multitasking is a myth, it’s still something I sometimes spend too much time trying to streamline. In his book “Lost and Founder“, Rand Fishkin shares this: David Strayer, professor at […]