Reading Time: 3 minAs the pace of the world seems to always be increasing, it’s tempting to try to find shortcuts to reach your intended audience, but those shortcuts are likely to backfire. As Seth Godin as said, “The people you most want to engage with don’t want to be hustled.“ You can earn attention through giving of […]
Trust
Reputation vs Character
Reading Time: < 1 minYour reputation is important. At GreenMellen, we help companies with reputation management to make sure their best side is showing to the world. However, we don’t do that for just any company; we need to know that their character is solid first and that’s a very different thing. The late, great basketball coach John Wooden […]
Why moderate viewpoints get squashed
Reading Time: 3 minI was recently listening to an episode of the Hidden Brain podcast (the episode was “A Conspiracy of Silence“) and it raised an interesting idea. The bulk of the podcast was on the subject of preference falsification, the idea where people will intentionally falsify their preferences when with other people. These little lies can be […]
Take a minute
Reading Time: 2 minI was recently listening to an episode of the Hidden Brain podcast titled “Screaming into the Void”, which dug into why people get so outraged about everything (and then others get outraged about the initial outrage, and on it goes). You can listen to it here if you’d like; it’s a great episode! Covington Catholic […]
You can’t get urgency without value
Reading Time: < 1 minAt GreenMellen we work with a lot of different clients, and our process for building a website is pretty solid, but we still have challenges at times. One of the biggest is when a client gets “too busy” to keep up with what we need, and things stall out for a bit. As I’ve talked […]
If you don’t say no, your yes is meaningless
Reading Time: 2 minI was at a networking event once where a gentleman stood up to introduce himself. He said something like: “I’m Bob from Insurance Company. We can help with your auto insurance, homeowners insurance, health insurance, life insurance, renter’s insurance, travel insurance, pet insurance, motorcycle insurance…” and on and on. I’m not saying that a wide […]
It’s easy to lie with statistics
Reading Time: 2 minIn a recent study, it was shown that Chick-Fil-A had the fastest drive-thru speeds of all similar restaurants. The exact same study also showed that Chick-Fil-A had the slowest drive-thru speeds of all similar restaurants. How is that possible? Both of those statements are true, and both are accurate. In the study in question, it […]
noreply means “don’t bother us”
Reading Time: 3 minI’m in between cars right now, and slowly looking. I’m not traveling much lately thanks to COVID, so I’m in no rush. Last week, I sent an inquiry to Subaru about a car on their lot. Here is a screenshot of the form I filled out: Pretty simple so far — I’m asking about a […]
When necessary, use paper
Reading Time: 2 minI’ve been listening to the 2Bobs podcast a lot lately. David and Blair do an exceptional job, and I highly recommend it to anyone in the creative industry. One of Blair’s big pushes is that proposals and contracts are two different things. Proposals should ideally simply be a way to reach a soft agreement, and […]
Be Better
Reading Time: < 1 minI just got an email from an auto dealership I’d been talking to. This email wasn’t about a particular car, though, it was just their general newsletter that they send to everyone. Spam, essentially. They were nice enough to include some info near the unsubscribe button: You are receiving this email because you inquired about […]