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As a marketing guy, I certainly appreciate the value in great marketing. However, too many people work on their “marketing” when they should be focused on their “mattering”.
In a recent podcast from Jay Acunzo, guest Laura Gassner Otting shared this awesome little quote:
“Don’t market more matter more, because when you matter more, you need to hustle for their attention less.”
It reminds me of something that Seth Godin said years ago:
“The people you most want to engage with don’t want to be hustled“
Hustle is a good thing in baseball, but it’s not good in marketing. You should certainly invest time and money into your marketing, but make sure that your company ultimately matters to those you wish to serve.
Check out Jay’s full podcast for more.
