Frankie’s doesn’t know it’s own area

I was flipping through a “Choice Savings” booklet that came in the mail.  You know, the little half-sheet sized glossy-covered coupon book.

While going through it, I found an ad for “Frankie’s”, a local italian restaurant.  We’ve been there before and it’s pretty decent, but the map really caught my eye.   They didn’t screw it up in any major way, but the fact that they were able to get three things wrong in only nine words was quite impressive!

• Winn Dixie has been closed for years. I’d say it’s been gone for 6-8 years now.  It was empty for a while and now it’s a gym.  Why is that still on the map?
• “Quick Trip” is spelled wrong.  It should be “Quik Trip”.
• It’s not “Old Canton Hwy“, it’s just “Old Canton Road”.  I checked on Google Maps to verify.

If you’re going to build a map with so little though behind it, why even use it?  What does this sloppiness say about the rest of your business?