January 18, 2022

If you have toxic links pointing to your website, just ignore them

chain-3481377_1920
Reading Time: < 1 minute

If you run auditing tools on your website, they’ll often find “toxic” links (from spammy sites) that link to yours, and advise you to work to get rid of those links. While those links won’t do you any good, they’re not worth worrying about.

Generally speaking, your best course of action when you find those links is to just ignore them. I know it feels like you have to do something about them, but you really don’t. As Google’s John Mueller clarified, you’re welcome to disavow them using a tool like Google Search Console, but you don’t need to.

Specifically, John said two things. First, in a response to someone showing a list of toxic links from a tool, John said:

You should just ignore that. Some tools make assumptions about Google that just aren’t correct.

Further into the conversation, John said:

We don’t have a notion of “toxic” links.

Google is pretty smart. They know who the spammers are, and they just don’t count those links for anything. You can use their Disavow tool if you want, but you run the risk of making things worse, and you’re best to leave well enough alone.

As with many things in life, you might feel like you need to do something to help, but just leaving it alone and moving on to better things is the way to go.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Last touch attribution will lie to you

Reading Time: 2 minutesIn the world of marketing, “last touch attribution” is very popular. It essentially says that no matter what a potential customer does before they find…

Read More

Informational keywords don’t help your business

Reading Time: < 1 minuteThe world of search engine optimization has been changing dramatically over the past few years, and you can find many of those changes in my…

Read More

Google only uses 20% of your links

Reading Time: < 1 minuteWhen Google first came on the scene back in 1998, their big innovation that changed the world was simply looking at website links. If a…

Read More