October 29, 2022

Knowing it all is just the beginning

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When hosting our Meetup last week about professional development for marketers, Robert made a simple and profound statement — “there are no experts”.

He clarified, and I agree, that there are a lot of people out there that are very wise, many of whom know a lot more than we do. However, as soon as anyone claims the “expert” title for themselves and tries to just rest on their laurels, they can quickly fall behind.

I love the way that John Miller put this idea in his book “QBQ“, when he said:

Wisdom: What we learn after we know it all

A lot of people can become very smart in many areas. Those that push through and keep learning even after they “know it all” generally end up being the most wise.

Warren Buffett is arguably the most successful investor of all time, yet he still reads as much as six hours every day! In our eyes, he “knew it all” 20 years ago, but kept pressing forward and becomes more wise every single day.

There’s certainly a point where you can push too hard and burn out, but if you leave yourself open to constantly learning at a higher level, your ceiling will grow with it.

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