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I think this is a first. I was looking for a domain name for a new project that I’m working on and came across Red Clay Media. I really only cared that the URL was taken, but I was curious about the site. Wow! It’s a brilliant example of why you should never use mystery meat navigation.
What surprised me even more was the random RSS icon they had on the left side of the screen (I drew the awesome yellow arrow pointing at it in the screen shot above). You can’t click it!
Anyhow, just had to share that. Don’t try to be so cool that you forget about basic usability and standards.
Yep, that shows great marketing savvy! Not. Any unclickable graphics should be a no-no, but anything that looks like a standard nav icon that ain’t clickable is a no-no-no.
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