Marketing automation can be a great thing. If a user is interested in your service or product, creating a series of messages to go out to them can be a very beneficial for both parties. Too often, though, companies think that marketing automation is something magical that can solve all of their problems, and that’s generally not true.
I’ve talked before about the hilariously bad series of automated emails that I received from a car dealer, and how my current insurance agent and banker are both based on personal relationships, and things seem to be continuing to trend in the direction of more automation. Automation combined with humanity can work, but relying on automation to solve your woes is unlikely to help much.
Really, any kind of magical solution should be treated with some suspicion. Any promotion to help you “jump to the top of Google” or “get 1,000 YouTube subscribers overnight” are more likely to get you banned than to find success.
As I’ve shared before, though, the answer isn’t all that tricky — it just takes work.
Marketing automation might be part of the answer for you, but I’m sure that proper messaging, blogging, social media and other items are just as important for you. No single thing is going to make things explode upward, but lots of steady work will get you there.
Leave a Reply