If you own a small business, you’ve likely gone through at least a few “feast or famine” cycles. They’re easy to get into.
- Sales are solid, and you’re too busy for marketing.
- As a result, things slow down so then you start marketing more.
- Now sales are solid again, and you’re too busy for marketing.
It can be tough to break. If things are busy and you’re already putting in long days, finding the time to continue your marketing efforts can be nearly impossible.
One good solution for that is to set up a content calendar, so that when things are busy you already know what content you’ll be pushing out (via blogging, social media, video, etc).
If you’re not sure where to start with a content calendar, here are the slides from a recent Meetup we hosted, which should give you some solid ideas for getting started.
It’s My Calendar
Taking it further, you can block off some time on your personal calendar to focus on marketing. If you carve out a few hours right now, say every Friday from 10-noon, you’ll likely find that time waiting for you when Friday arrives. If you just “hope” to have the time then, it’ll almost certainly get swallowed into meetings and other work.
During feast times your marketing efforts may need to dip a little, simply due to your time constraints, but if you can take some steps to help keep things moving along it should really help avoid the famines.
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