Repetitions can lead to greatness. In a recent episode of “The Long and the Short of it” podcast, Jen Waldman shared a quote from a football player who explained:
“The point of practice and running all of these drills and studying over and over again is so on gameday my only job is to react.”
In a way, that’s what I’m doing here. By working through similar ideas over and over again, it’s helping to solidify them in my head so that I can react more efficiently to problems that arise with our clients and their marketing. I’ll certainly never have all of the answers, but having a solid foundation helps those reactions to be much more accurate and helpful as we dig in to solve the full problem at hand.
This is why I do things like host a book club, review Readwise every day, study Anki cards, and even look at old random posts from this blog. These are all forms of drills that help sharpen my thinking. Similar to a football player, there is no “perfect” and there is no end, but the constant reps of improvement will generally make game day go much better.
