Or current resident

You’ve seen it before; probably nearly every day. An important looking envelope in the mail, but with a dead simple giveaway — it’s addressed to you “or current resident”.

If it was important, and meant for you, they wouldn’t say “or current resident”. The same goes with any message that you put out to the world. It can be written to:

• a specific someone
• a specific type of person
• or anyone who happens to stumbles across it

The first two will always be more valuable. Don’t worry about the current resident that might happen to see your message — talk to those that want to hear from you, and your message will carry infinitely more weight.