Reading Time: 2 minI suspect that in the coming years, the length of books (particularly non-fiction) will become noticeably shorter. Not all books, of course, but many of them. This isn’t due to diminishing concentration or attention spans (which aren’t actually diminishing), but due to better ways of learning. In a recent podcast by Guy Kawasaki on his […]
You should interrupt others, but just a little bit
Reading Time: 2 minI kind of enjoy when I’m reading a book and it seems to contradict what I’ve read in another book. This happened recently while reading “The JOLT Effect“, followed by “The Charisma Myth“. Both are great books, but they seem to offer competing advice about interrupting others. From the JOLT Effect and some thoughts on […]
Are you really an artist?
Reading Time: < 1 minI’ve often found that the strongest people in any area tend to have a bit of imposter syndrome, as it keeps them constantly pushing to improve. Related, I’ve heard it said about those that ask questions such as “am I a good mother?” — if you care enough to ask, you almost certainly are. In […]
Your prospects aren’t thinking about you
Reading Time: < 1 minIt’s fun to think that our ideal clients are out there thinking about us and wanting to work with us, but it almost certainly isn’t true. In her book “The Revenue Engine“, Kara Smith Brown put it simply: I tell all my clients, “Unless you work for Apple, none of your prospects wake up thinking […]
Where do your customers form their opinions?
Reading Time: 2 minGoogle is increasingly becoming a place where people go to find a specific website or company, but not where their journey really begins — it’s more often where their journey ends. However, the data can make this seem a little confusing. As shared by Rand Fishkin, this chart shows which sites drive the most traffic […]
Anecdotes vs Statistics
Reading Time: < 1 minEvery now and then you hear a story of someone who was killed in a car accident because they were wearing a seatbelt. Perhaps the car went into the water, or caught on fire, and the person couldn’t escape in time because of the seatbelt. It’s awful, and if it happens to someone you know […]
The Sunday Summary: Printed URLs, logos as reminders, and increased concentration
Reading Time: < 1 minIn an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week. Mon, December 30: Maybe someone is best defined by how they affect the people around themThe title is a fantastic quote from the show “Travelers” that I think is […]
The ability to concentrate is improving
Reading Time: < 1 minLast year I shared the thought that attention spans aren’t really getting shorter, but users are simply more picky about where to invest their time. If you know anyone that has ever “binged” a show on Netflix, you know this to be true. That said, that post was simply a quote with some anecdotes and […]
A logo is a reminder of your brand
Reading Time: < 1 minBuilding a solid brand is essential for any business, but a “brand” and a “logo” are very different things. A few years ago I shared that a brand is simply your reputation, and your logo is just a way for people to remember your brand. In his book “This is Marketing“, Seth Godin takes it […]
Printed URLs should never have extensions
Reading Time: 2 minWebsite URLs are getting longer and more complex, and most of that time that’s ok. If I have a link to share digitally (on here, on social media, via email, via text, etc), the length doesn’t matter — you can just click it. However, if you’re displaying the URL and expecting people to type it […]