Reading Time: < 1 minAs time has gone on, and our search engine patterns have changed, a big new trend is beginning to emerge: people are using Google for branded searches more than ever before. Put another way, people are searching for “Nike” instead of “best running shoes”, or “GreenMellen” instead of “web design companies in Atlanta”. People are […]
Show me the incentive and I will show you the outcome
Reading Time: < 1 minDigital marketing is changing quickly, and there are two big reasons behind it. I’ve talked a lot about the first one, but lately I’m noticing much more of the second. In short, tech companies are becoming increasingly incentivized to keep users on their site, which is making things a little bit worse for all of […]
Bluesky loves links
Reading Time: < 1 minThe social app “Bluesky” is having a bit of a moment lately, with traffic soaring as people leave Twitter/X to come over there instead. There are a variety of reasons for that, but one that I love is their idea of federation and how it can potentially lead to a truly open social media platform […]
Good notes are worth it even if the notes get destroyed
Reading Time: < 1 minI spend a lot of time working on my note-taking system, as it contains thoughts on future blog posts here, podcasts, books to read, and much more. It’s taken a long time to put together, but it’s become an amazing tool for me. I create regular backups of it just in case, but what would […]
It’s not a game show
Reading Time: 2 minThe need to have instant answers, particularly in a business setting, is a strange thing. While companies need to move forward, taking a few minutes to find the right solution shouldn’t be a problem. I see similar with political candidates. While I expect them to be well-informed on various aspects of their role, if they […]
The Sunday Summary: Guarding potatoes, reacting, and finding notes next to the bleach
Reading Time: 2 minIn an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week. Mon, December 2: Guarding the potatoesBack in the 1700’s, leadership in Paris was trying to get people to be willing to eat more potatoes. Among other challenges, potatoes had […]
Where do you want to find your notes?
Reading Time: 2 minNote-taking systems have changed a lot over the years. Like most people, I was a “sort notes by topic in folders” kind of guy for a long time, but back in 2020 I switched to Roam Research and it changed my whole philosophy of how to store notes. I’ve changed systems a few more times […]
How your brand can grow
Reading Time: < 1 minMost companies are looking for ways to grow their brand, and options for doing so are nearly limitless. However, some strategies will work much better and have longer-lasting results than others. In his book “This is Marketing“, Seth Godin lays out his overall philosophy on this: The truth is that most brands that matter, and […]
Word of mouth only matters if people know what they’re sharing
Reading Time: < 1 minWord of mouth remains one of the top ways that people hear about a business, and that’s unlikely to change. However, word of mouth is only valuable if people understand what they’re sharing. In the book “Contagious“, they share this idea: When trying to generate word of mouth, many people forget one important detail. They […]
Metcalfe’s Law for staff?
Reading Time: < 1 minMetcalfe’s Law, coined by Robert Metcalfe in 1980, says that: “the financial value or influence of a telecommunications network is proportional to the square of the number of connected users of the system: In other words, as you add more people to a network (like a phone system or Facebook), the value of that network […]