January 27, 2022

Plans never work perfectly, but they’re essential

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We’re coming to that point in the year when many January 1st goals are beginning to fade. In some cases that can be kind of a bad thing (“no more eating healthy!”), but in a lot of cases it’s because your plans have merely shifted, and that’s often a great result.

Dwight D. Eisenhower once said:

“No battle was ever won according to plan, but no battle was ever won without one… Plans are useless, but planning is indispensable.”

When we’re building a large website, it’s often a 4-6 month process that involves many hundreds of little steps (inside of five big steps) along the way. As things progress, there are always some tweaks to be made to keep things going toward the goal that was set, and this “battle” never goes precisely according to plan.

On the other hand, of course, if we set up no plan and all and just dove into the project to see where it might go, that would have a disastrous outcome.

Let your plans be flexible, but don’t think they can be ignored completely.

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