Nearly 14 years in, our process for building websites and digital marketing strategies is pretty fantastic. The outcomes, both visually and financially, are a winner for everyone involved.
14 years ago the process wasn’t nearly as strong or detailed, but it worked, and helped lead us to where we are today. In his book “The Personal MBA“, author Josh Kaufman shared a short statement that got me thinking about this, know as “Gall’s Law”. It simply says:
“all complex systems that work evolved from simpler systems that worked”
If you went back in time 14 years and handed Ali and I our 2023 process for marketing, it wouldn’t work. We didn’t have the talent or the staff, and to a large degree the software in 2009 wouldn’t have been sufficient. Even if you hand our process to another agency today (which we often do), it won’t work for them because it’s been fine-tuned to our ideas, beliefs, and talent. That’s not to say our process is better than what another company can do, but just different.
Early on, Ali and I worked hard on building processes to help ensure success, even though the processes were quite simple at the time. From that simple process though, we’ve been able to evolve it to a complex series of steps that works wonders. Without that initial base, we wouldn’t be what we are today.
Most of you likely have written processes in place for what you do, but if you don’t, now is the time to start. Get that simple system humming, and as you slowly refine it over the years it will turn into a thing of beauty.
