I’ve followed Gary Vaynerchuk for quite a few years now. He can be a bit abrasive, and I don’t love everything he puts out, but he tells it straight and has built some big businesses.
The part that stands out to me, after reading a few of his books and consuming dozens of videos and podcasts over the years, is that I’ve never heard a single sales pitch from him. Not a tag at the end of a podcast, or in an email, or in the “1 out of 5” social posts that should be a hard sell. None. Gary strives to serve, and it’s worked out very well for him.
I think it can be ok to include a soft sales pitch in your messaging from time to time, but that should never be the focus. Those that say “social media doesn’t work” tend to be the ones that are constantly pitching. Who would want to follow that?
If you can produce thoughtful, helpful content, people will learn to trust you, and that is the best possible outcome that you could hope for.
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