I’d venture to say that close to half of all church websites feature a photo of the church on the front. It’s somewhat logical, but it’s not very well thought out.
Ask any minister “what is the church?” and they’ll almost certainly reply “the people in our congregation” – and it’s true. A church building is just a building, but the people inside are what make it work.
When someone pulls up a church website, they want to know a lot about the people and programs at the church, and very little about the building itself. If you want to use part of your church building as your logo, that’s fine, but make sure the focus of your front page is on people and not the building.
That being said, it’s fine to discuss your building inside of the site. We have a whole section on our site about our facility, so that people can see the various buildings, find their way around, etc.
Show them your church when they come to your site – and save your building for later.
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