Rand over at SEOmoz has done a nice little “whiteboard Friday” video about Google PageRank and what it’s really about.

He covers four areas where increased PageRank can benefit a site: crawling, inclusion, freshness and ranking. It’s a fairly short video (8 mins) and it’s well worth your time. Do you agree with Rand’s conclusions?

SEOmoz Whiteboard Friday-What’s PageRank Got to do With It?

from Scott Willoughby on Vimeo.