A few years ago, a number kept calling our house while we were out, but didn’t leave a message. Finally we were around one time when they called, and it was Taylor Construction looking to drum up some business. I told them very clearly that even if we needed construction services, they were now off our list. I don’t deal with companies that cold call.
Today they went further — a home visit! There’s nothing I like more than people trying to sell me stuff, unsolicited, while we’re getting the girls ready for bed. Just so it’s clear, they’re still off the list…
So what’s a company to do? It’s simple — be able to be found. If I want to hire a company to do some construction work at the house, make sure you’re the first company I find. In my case, that would mean Google. Let’s say we wanted to get new windows for the house. I’d probably start by searching for something like “marietta window replacement”. They’re not in the first 100 results.
Looking at their site (no, I’m not linking to it), it seems they are targeting the word “Atlanta” instead of any suburb, which kind of makes sense. Ok, so let’s try “atlanta window replacement”. No dice — still not in the top 100.
The problems with their site are fairly basic things. Maybe if they read my SEO blog rather than cold calling and door-to-door soliciting, they’d be in better shape in Google…
