August 18, 2021

The mattress in the road

traffic-2158790_1920
Reading Time: < 1 minute

A recent episode of the excellent Hidden Brain podcast shared a great analogy about why most people aren’t too interested in fighting climate change.

You’re driving down the road, stuck in awful traffic. It’s stop-and-go for 30 minutes, until you finally get to the source of the problem. It’s a mattress in the middle lane, which everyone is having to drive around — but no one is taking the time to remove it from the road to fix it for everyone else.

The problem is two-fold: by the time you get to that point, you’ve already “paid the price” for the mattress to be there, and if you remove it you won’t see any benefit from that action.

Such is the issue with climate change and other “distant” problems, and why short-term issues get far more attention than long-term ones. It’s why many people don’t exercise enough or put enough money into their savings account.

There’s not an easy answer here, but like many things, simply being aware of the problem can help. Hit the gym today, slide another $20 over to savings, and stop to push the mattress aside to help those that come after you.

buy norvasc online cheap pharmacy

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Branding is building a story

Reading Time: < 1 minuteWhen people think about branding, they often think about logos and colors. Those are important aspects to a brand, but they’re really just reminders. Your…

Read More

Change your mind or prove that you’re right?

Reading Time: 2 minutesI write quite often about the value in changing your mind, largely because it’s something that I work hard to do. I don’t want to…

Read More

Appreciate their interests

Reading Time: < 1 minuteCharles Duhigg’s book “Supercommunicators” has many great insights in it, and a big thread through the book is about how to more deeply engage with…

Read More