In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.
Mon, April 15: Don’t ascribe attribution to Google when other investments drove the real value
It’s easy to look at your stats and see a bunch of traffic coming from Google, but much of that might be actually driven by other sources, and those other sources are likely of much greater value.
Tue, April 16: Generosity is not about lowering your price
Being generous with your clients might mean lowering your price, but it might not.
Wed, April 17: Present or be present?
“I explain it as being present or presenting, and it’s one of my fondest lines that I’ve authored is you can present to people or you can be present to them. You cannot do both.”
Thu, April 18: If you purchase from cold outreach, you’re condoning their behavior
The title says it all. If someone hits with you a cold opportunity, the only moral response is to say “no” every time.
Fri, April 19: The internet isn’t getting worse either
It feels like the internet is getting worse, but it’s really not.
Sat, April 20: The commodity versus the product
“In the factory Revlon manufactures cosmetics, but in the store Revlon sells hope.” The commodity is cosmetics; the product, hope.
I hope you found some value in this. If you ever have questions, ideas, or disagreements regarding anything I write, please don’t hesitate to reach out.
