In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.
Mon, April 7: Informational keywords don’t help your business
The goal is often to get “more traffic”, but a better approach is to get “good traffic”. The mistake I see is when companies work to rank well for informational terms that won’t lead to new customers — it brings traffic to the site, but sales don’t come with it.
Tue, April 8: Who needs to know your plans?
“I took a cue from General George Patton, who thought that the greatest danger was not that the enemy would learn his plans, but that his own troops would not.”
Wed, April 9: What kind of work should be done on mobile?
Do you separate tasks for phone versus computer? Do you ever make big purchases on your phone, or is that “laptop activity”?
Thu, April 10: Cold outreach is a form of the tragedy of the commons
“People are smart enough to see that once spam becomes professionally and socially acceptable, all open systems fall apart.“
Fri, April 11: Committees should never be creative
“Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.”
Sat, April 12: Elon Musk is William Shockley
“Only time will tell how Shockley is remembered by the annals of history: as a visionary, hero, Nobel Prize winner, and Silicon Valley pioneer – or as a fanatical racist who died a lonely man.“
I hope you found some value in this. If you ever have questions, ideas, or disagreements regarding anything I write, please don’t hesitate to reach out.
