In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.
Mon, March 24: Don’t market more, matter more
“Don’t market more matter more, because when you matter more, you need to hustle for their attention less.”
Tue, March 25: Customers make a list of brands before they research, and most of them buy from that list
If you’re not in your buyer’s mind before they start their research, you have no chance with more than 75% of your potential customers.
Wed, March 26: I don’t want to be upset
When something happens, you can choose whether or not to be upset about it.
Thu, March 27: Remaking it would be easy
A novel might take five years to write. Retyping it takes a day.
Fri, March 28: The main goal
“Ford had just one sales strategy, and that was to keep lowering the price of the car.”
Sat, March 29: Eliminate more
Steve Jobs made devices simpler by eliminating buttons, software simpler by eliminating features, and interfaces simpler by eliminating options.
I hope you found some value in this. If you ever have questions, ideas, or disagreements regarding anything I write, please don’t hesitate to reach out.
