One of the biggest assets that many companies have is data on their customers. By collecting, storing, and using piles of data on their customers, they can often turn that into additional profit.
In fact, at this point, it’s almost easier to collect too much data and so those companies that work hard to limit it deserve some respect. In her book “Data Reimagined“, author Jodi Daniels simply said this:
“Happily, the very fact of its difficulty makes treating customers’ data with respect a powerful demonstration of your company’s commitment to them.“
There are a lot of things that companies can do to help their customers, often in ways that reduce their revenue. For example, we don’t host websites for our clients. We’d love to, as it’s be another small revenue stream, but it’s not in their best interest for us to do that.
As with Jodi’s example above, it makes things a little more difficult for us to not host their site directly, but that also helps to showcase our commitment to their success. Data is the same way; you can choose to vacuum up every bit of data you can, but taking time to treat data respectfully is better in the long run and I greatly appreciate companies that take the effort to treat my data with care.
