Jay Acunzo recently shared a great new marketing metric that I want find a way to measure. How often do people reach out to you, unsolicited, because of something that you wrote or said?
Worded a bit better, from Jay:
Without gaming it, without asking for it, once you “get in front of” others, do your ideas COMPEL a response? Not hate or snark, and again, not the gamed approaches I see used here to trigger a reply (“Comment WANT to get my…”). No, the question is, are your ideas valuable enough, original enough, HIGH-IMPACT enough to compel an unsolicited response?
It’s brilliant, and very hard to achieve.
We all see the posts that he’s referring to where people play games to create engagement. That’s not always bad, but it’s not real engagement. What does it look like when people really resonate with and respond to what you put out into the world?
In our case, I often see a lot of this after we host a Meetup. While we usually have time for Q&A during the Meetup, it’s the responses that come in later that are so rewarding. Having people reach out after just to tell us that they found it to be informative and worthwhile is a great sign that we’re doing the right thing.
As more and more people play silly games to try to boost fake engagement, how can you show up in the world today in an authentic way that inspires people to respond?
Jay’s post goes deeper into the details of how he sees this happening, and I encourage you to check out his full post for more.
